In early 2013,competition from liqueur market and internal difficulties led Internal reorganization: Accountants & a Sales Manager employed. Shift to premier brands and experienced exponential growth.
In 2015 Jeyfine Wines Company partnered with suppliers like Pernord Ricard Kenya, Kenya Wines Agencies Limited and Wines of the World. It was also ranked position one in the country by Pernod Ricard Kenya for distribution of its products.
In the year 2017 the company was forced to move its head office to Westland along Muthithi road opposite golden tulip hotel so as to actualize its new RTM strategy.
The company has more than 100 employees with an un-marched distribution model.